"Trainers show deep knowledge in the subject matter." --MCC Corporate College Student

Digital Marketing Professional

Do you like using a computer and learning new software programs? Do you have a sales or marketing background? Do you want to learn skills in high demand? Are you interested in learning how to promote business online and develop a targeted online marketing strategy? This program explores many aspects of Digital Marketing including online marketing fundamentals, SEO fundamentals, Google analytics essential training, mobile marketing fundamentals, lead generation fundamentals, growth hacking fundamentals. Your final project will require building an integrated online digital marketing plan. In this course, you will learn the technology, skills, and techniques to build a successful online marketing campaign for many digital channels including search engines (Google), video, social, email, and display. You will also gain practical skills in the art of planning and managing a digital online marketing campaign. Class Format: Instructor led, assigned reading and videos, and exercises. Classroom based, hands on instructions with lectures and in-class projects. Prerequisites: You will need to be interviewed by one of our program manager to help you decide if this program best suits your needs, and objectives. Before you can be admitted into this program, you will need to be enrolled in our free online pre-course work. Please call Gerald Ringer at 1-585-484-7095 for assistance to get started on your pre-program training. Courses to be taken: Digital Marketing Fundamentals, 6 Hours Local and On Page SEO, 6 Hours Digital Marketing and UX, 6 Hours Content Marketing, Inbound Marketing, 21 Hours Social Media (Organic), 18 Hours Social Media advertising (Paid) 21 Hours, Customer Service & CRM Essentials, 6 Hours Email Marketing, Blogs, Newsletters, 6 Hours Google Analytics, 9 Hours Mobile and App Marketing,9 Hours Online Digital Marketing Plan, 9 Hours Job Skills, 3 Hours TOTAL HOURS, 120 Internship, 40 Hours